As the Rochester Rattlers enter their eighth season, we'd like to take this opportunity to thank our corporate sponsors for all of their support! Lacrosse is a special part of summer in Rochester, and every year it is made possible through the backing of our corporate partnerships. Each season we look forward to working once again with our long term sponsors, and also eagerly anticipate adding new sponsors to the fold. Each sponsorship is a chance to bring new and exciting opportunities to the fans and to this community. Thanks to all for your support this season!
- Chris Palin, VP of Sales
MLL DEMOGRAPHICS
The Rochester Rattlers are a member of Major League Lacrosse, which is one of the hottest properties in sports. Affluent fan demographics, a passionate relationship with youth lacrosse players and their families, and tremendous nationwide growth have combined to position MLL as a valuable platform to build brand affinity.
MLL Expansion 2006 – creation of the MLL Western Conference
• Chicago, Denver, Los Angeles, San Francisco
Television ESPN2 MLL Game of the Week
• 12 games broadcast nationally on ESPN2
• MLL All Star Game broadcast in prime time
• MLL Championship Game broadcast in prime time
Lacrosse fans are educated, affluent families:
• 58% have household incomes of $75k+
• 46% have household incomes of $100k+
• 19% have investment portfolios of $300k+
• 82% own residence
• Fans are 2 ½ times more likely than the national average to have a home valued at more than $350,000
• 86% are college graduates
Purchasing Power
• 80% own two or more vehicles
• Fans are 3 ½ times more likely than the national average to purchase a car worth more than $45,000
• 72% own or frequently use a computer
• 84% take three or more overnight vacations annually
• Fans are 3 times more likely than the national average to take 10+ air trips annually
86% of MLL fans say they would buy a product/ service from a company that sponsors MLL over a competitive brand
42% of fans are age 18-34
• Male: 72%
• Female: 28%
Demographics Sources: US Lacrosse, Scarborough Research, MLL Fan Surveys